Greatest Hits from 1994 was available only at McDonald's outlets in America. The promotion, co-sponsored by EMI Records Group North America, and backed by a $20 million national advertising campaign from McDonald's, has sold more than a million copies of Tina Turner’s collection. Inside of the CD and cassette was a coupon for discounts on previously released Tina titles. A $1 donation from the sale of this record was made to Ronald McDonald Children’s Charities. The album includes ten songs from Tina’s previous releases Private Dancer, Break Every Rule, Foreign Affair and her recent hit single I Don’t Wanna Fight.
Written by Holly Knight, Mike Chapman / Produced by Dan Hartman / From the album "Foreign Affair"
Written by Terry Britten, Graham Lyle / Produced by Terry Britten / From the album "Break Every Rule"
Written by Terry Britten, Graham Lyle / Produced by Terry Britten / From the album "Private Dancer"
Written by Holly Knight, Nicky Chinn, Mike Chapman / Produced by Rupert Hine / From the album "Private Dancer"
Written by Steve DuBerry, Lulu. Lawrie / Produced by Chris Lord-Alge and Roger Davies / Additional Production by Steve DuBerry / From the soundtrack album "What’s Love Got To Do With It"
Written by Tina Turner / Produced by C.J. McIntosh and Dave Dorrell / From the album "Simply The Best"
Written by Tony Joe White / Produced by Dan Hartman / From the album "Foreign Affair"
Written by Al Green, Willie Mitchell, Al Jackson Jr. / Produced by Martyn Ware and Greg Walsh / From the album "Private Dancer"
Written by Terry Britten, Graham Lyle / Produced by Terry Britten / From the soundtrack album "Mad Max: Beyond Thunderdome"
Written by Mark Knopfler / Produced by John Carter / From the album "Private Dancer"
Executive Producers: Tina Turner and Roger Davies
Photography: Herb Ritts
Design: Norman Moore
Management: Roger Davies
A $1 donation from the sale of this recording
from a McDonald’s Restaurant will be made to
Ronald McDonald Children’s Charities
McDonald's CD Promotions Irk Retailers
The best-selling album in the country last month wasn't anywhere to be found on the Billboard album charts. That's because „The Garth Brooks Collection“ was available only at McDonald's. While Boyz II Men sold close to 1 million copies in three weeks - the best among Billboard's charted albums - „Collection’" sold more than 3 million copies in three weeks. It doesn't hurt that the sale price for the CD was only $5.99, part of a monthlong McDonald's/EMI promotion that also involved Tina Turner, Elton John, Roxette and a hip-hop anthology.
That invisible hit was the result of how and where it was being sold. Billboard and its SoundScan tracking service only count sales of releases that are commercially available at all retail stores. It and the other specially packaged releases are available only at the nation's 9,500 McDonald's outlets. That, and the low price, has many retailers angered at EMI, which put together the McDonald's campaign and featured mostly acts signed to its own labels (Brooks with Liberty, Turner with Capitol, Roxette with EMI).
All the albums were specially compiled for the occasion: Brooks' features 10 of his favorite non-single album cuts; Turner's „Greatest Hits“ also offers 10; Elton John's album mixes hits and album tracks. The latter two albums have each sold close to 1 million copies.
Retailers are upset on several fronts: first, that EMI created a product especially for McDonald's, which then backed it with a $20 million advertising campaign. To make matters worse, each package included a discount coupon worth $4 or $2 (CD or cassette, respectively) on catalog items by the artists - but only at 1,300 Musicland, Sam Goody and Cue outlets.
All the artists are said to have taken substantial royalty cuts because of the charity aspect. Since the McDonald's campaign is said to total 12 million albums, that's $12 million to $15 million raised for charities, a fact that has only partially muted the criticism. At $5.99, the McDonald's CDs sell for about half the best sale price on new CDs, and $11 below list price for most new albums.
The Washington Post
Story by Richard Harrington
Thursday, October 6, 1994