'Missing You' video shoot / Tina & Peter Arnell / Hanes commercial
Hanes is an American multinational clothing company. Tina Turner was the spokeswoman for Hanes Hosiery lines with television commercials and print advertisements, while Hanes was the sponsor of the American leg of Tina’s Wildest Dreams Tour.
The TV commercial was filmed at the same time from Peter Lindbergh, when Tina shooted the music video for her first American single Missing You. The campaign with a budget estimated at $20 million was created by the Arnell Group in New York, founded by Peter Arnell, a friend of Tina and Erwin. He posted very rare pictures from the photo shooting as well as some very private photographs together with Tina on his Instagram account.
Creative Director: Peter Arnell
Photographer: Peter Lindbergh
Style: Wayne Scot Lukas
Makeup: Kevyn Aucoin
Clothes: Tom Ford (Gucci)
Hair: Orlando Pita
We had done a survey asking women and men to tell us who they think of when they think of legs, and the No. 1 response was Tina Turner. And when we spoke about getting Tina Turner as a spokeswoman, every single person said, 'Of course; why didn't anyone do this before?' It made us feel stupid for not doing it sooner. — Ms. Volker from Hanes
was a German fashion photographer and film director. He portrayed models like Linda Evangelista, Naomi Campbell and Cindy Crawford, made several films, and created covers including Sheryl Crow, Beyoncé and Tina Turner's seventh solo album Foreign Affair in 1989. He was also responsible for her Missing You music video, which was used for a Hanes commercial. Peter was also responsible for some pictures for the soundtrack album What’s Love Got To Do With It and for the album Wildest Dreams.
Lindbergh preferred black & white photography and his work has been presented at international exhibitions. He also collaborated with the Tunisian designer Azzedine Alaïa, reflected in the book Azzedine Peter Alaia Lindbergh. Both shared the same criteria on beauty and aesthetics, loving the color black and the role of freedom.
In 2016, Tina visited the opening of his exhibition in Rotterdam, where he presented among others the iconic picture from Tina climbing the Eiffel Tower in high heels. When she scaled the Eiffel Tower, she clasped the side with one hand and smirked into the barrel of Peter Lindbergh’s camera. She looked like a superhuman – legs astride and body-bound in a high-slit Azzedine Alaïa mini dress. Peter told her she could put the heels on after she had climbed the tower, but she just replied, ‘You must be kidding.’
is an American fashion designer and filmmaker. He was the creative director at Gucci and Yves Saint Laurent and launched his eponymous luxury brand in 2005. Ford dressed many celebrities including First Lady Michelle Obama, Beyoncé, Jennifer Lopez, Daniel Craig, Ryan Gosling and Hugh Jackman among others.
Tina Turner used some of his creations for Gucci in 1996 at a photo session for Hanes Hosiery, in 1999 for the promotion of her album Twenty Four Seven and at the Super Bowl on January 30, 2000.
is an American fashion stylist who has worked with some of the most famous faces in the world, including Janet Jackson, Justin Timerland and Meryl Streep. His styling can be seen in magazines like Vogue, Arena, Elle, and Marie Claire, among others. Wayne was one of the co-authors of the books 'Making Faces' and 'Face Forward' by makeup artist Kevyn Aucoin. He was the head stylist and creative director of 'Spiegel‘ magazine and designed a fashion line called Lukastyle for home shopping television.
For Tina Turner, he designed together with Gianni Versace her famous black and silver stage dress for her Wildest Dreams Tour, which could be later seen in the Metropolitan Museum of Art’s 'Rock Style‘ exhibition. In addition, he was responsible for the styling at the Hanes promotional shooting and for magazines like Elle and 'Bazaar' in 1996 as well as for Tina's 24/7 Tour in 2000.
was an American make-up artist, photographer and author of several books. He was interested in makeup from the time he was a child and after he moved to New York, he started to work for Vogue and together with photographer Steven Meisel. His cover shoot with the emerging supermodel Cindy Crawford in 1986 skyrocketed his career with a lot of more cover shoots and the offer from Revlon to work as their Creative Director. Aucoin worked with hundreds of celebrities, including Madonna, Whitney Houston, Cher, Liza Minnelli, Janet Jackson and Tina Turner. He died on May 7, 2002, at Westchester Medical Center in New York.
Kevyn was responsible for Tina’s makeup at many of her professional photo shootings for record covers, promotional pictures and for official events. Over the years, Tina and Kevyn became friends and for his book 'Face Foreward' from 2000, he did a makeup with Tina in the style of Cleopatra.
He documented his life and career with a Polaroid camera and VHS camcorder as well as in a collection of scrapbook-style journals. In the movie 'Beauty & The Best In Me‘ from 2017, this personal videos merged together with interviews to provide a peek into his life. It includes also a scene with Tina.
