Swisscom iO (2014)

Swisscom iO was an app for smartphones from the Swisscom telecommunication company. In 2014, Tina Turner was the ambassador for this communication app with a special video clip, in which she takes a trip through some of the stages of her life. Alongside the viral spot, iO users were also able to load a yodel version of Tina's hit song The Best as a ringtone.