Wildest Dreams Tour 1996 - 1997 • After the release of the James Bond theme Goldeneye, Tina announced that she will embark on a world tour in the spring of 1996, to promote her upcoming album Wildest Dreams. Before opening night on April 13, 1996 at the Indoor Stadium in Singapore, Tina gave a private concert in Brunei, to celebrate the 19th birthday of the niece of Sultan Hassanal Bolkiah. In Johannesburg (South Africa), Tina was accompanied on stage by the Vusa Dance Company to perform the song „Do What You Do“. At the three concerts in Paris (France), actor Bruce Willis and his band „The Accelerators“ were the opening act and Bruce joined Tina on stage for the encore song „Unfinished Sympathy“. Oprah Winfrey announced that she would follow the tour with her talk show from Houston to New York City and described the event as followed:
"She is our goddess of rock 'n' roll. We are going to be right there with Miss Tina. We're going on tour with Tina. 'The Oprah Show' is actually going on the road with Tina. I am the biggest Tina Turner fan there is. It is my wildest dream."
At the Australian leg, Tina’s long-time pianist Kenny Moore suffered health problems in Sydney, New South Wales. Kenny had worked with Tina since 1977. Chuck Booker replaced Moore for the remaining dates and the band dedicated every performance thereafter to him.
The tour is Tina's biggest one to date, performing over 250 dates in nearly 16 month, surpassing her Break Every Rule Tour in 1987. In America, it was sponsored with a massive campaign by Hanes, as Turner became the spokesperson for their new hosiery line.
The concert from the ArenA in Amsterdam, Netherlands on September 22, 1996 was released on the Live In Amsterdam home video in 1997, including a behind the scenes special. Closing night was on August 10, 1997 at the Meadows Music Theater in Hartford (USA).
first concerts in Asia and Africa only
encore at the beginning of the tour & duet with Bruce Willis in Paris
encore in Amsterdam only
encore song at most concerts
studio version from tape
April 13, 1996
Tina Turner lived up to the name of her album "Private Dancer," giving a secret performance for the family of the sultan of Brunei. The 57-year-old star sang for an audience of 300 in Brunei this week at a party to celebrate the 19th birthday of the niece of Sultan Hassanal Bolkiah, the world‘s richest man. Guests included celebrities flown in from around the world.
Turner’s manager Roger Davies refused to say anything more about the event. The oil-rich sultan lets little news of royal activities emerge from his 1,778-room palace. "We have actually signed a form saying we haven’t seen a thing," Turner’s sound engineer Rory Madden said. "We haven’t seen anything except decadence beyond belief. There were gold doors, gold everything and 10.000 roses flown in from London for the party."
Turner came to Singapore for a concert Saturday that launches a 1,5-year world tour to promote her latest album, "Wildest Dreams."
Jack Bruno: Drums / Timmy Cappello: Percussion, Keyboard, Saxophone, Vocals / Bob Feit: Guitar / Ollie Marland: Keyboard, Vocals / John Miles: Guitar, Vocals / Kenny Moore: Piano, Vocals / James Ralston: Guitar, Vocals / Warren McRai: Guitar (replaced Bob Feit) / Chuckii Booker: Piano, Vocals (replaced Kenny Moore) / Karen Owens: Dancer, Vocals / Sharon Owens: Dancer, Vocals / Cynthia Davila: Dancer, Vocals
Hanes Hosiery Promo
June 24, 1997
With 40 sold-out concerts under her belt, rock 'n' roll legend Tina Turner is taking the country by storm with her highly acclaimed "Wildest Dreams" Concert Tour, sponsored by Hanes Hosiery. As Tina approaches the Windy City for her June 28 engagement at Tinley Park, she will have covered more than half of the country with what critics have been calling an "electrifying performance." But what is also special about this concert tour is not just Tina's performance on stage, but Tina's performance at retail, on the radio and on television, as Hanes Hosiery's multifaceted marketing campaign is also taking the country by storm, with over 200 retail and media partners joining the act!"
While Tina is dazzling audiences, our marketing campaign which was developed to support the "Wildest Dreams" Tour couldn't be more successful," said Cathy Volker, president of Hanes Hosiery. "The synergies of all the different promotions have enabled people everywhere to be a part of the tour, whether they were able to attend a concert or not."
Since the tour kicked off in Houston on May 1, Hanes Hosiery has been collaborating with retailers to offer consumers a comprehensive promotional campaign that is following the route of the "Wildest Dreams" Tour to department stores around the U.S.
The retail campaign offers sweepstakes, in-store events and radio promotions including best legs contests, Tina Turner trivia contests and Tina Turner sing-alongs. Retailer-tagged radio advertising and radio promotions have already received a lot of play, with pre-concert parties, at-retail live remotes, and Tina Turner "Wildest Dreams" CD, concert ticket and gift certificate give-aways, and Hanes Hosiery tour merchandise.
"We're seeing a very big reception on consumers' part because of the terrific at-retail activities which our retail partners planned," continued Volker. "Our sponsorship of Tina Turner's North American Concert Tour has afforded us the opportunity to implement a marketing-first, enabling both Hanes Hosiery and our retailers to reach women in a unique and very impactful way."
In several cities, Hanes Hosiery is coordinating hospitality receptions, and meet & greet photo opportunities with Ms. Turner.
In addition to the at-retail and radio promotions, television icon Oprah Winfrey decided to join the act by "running away" with Tina after watching her rehearse for her February 21 appearance on The Oprah Winfrey Show. Oprah's "Runnin' Wild With Tina" tour, also sponsored by Hanes Hosiery, followed Tina Turner to Houston, Las Vegas and Los Angeles and was the basis for a write-in campaign inviting viewers to share their wildest dreams and tell how they triumphed over obstacles in their lives. Several special viewers joined Oprah at Tina's concerts in Houston and Los Angeles and then had their wildest dreams fulfilled on The Oprah Winfrey Show, taped in each city.
Hanes Hosiery will soon be launching the next phase of its integrated marketing campaign featuring Tina Turner with the newest Tina Turner image developed by Arnell Group New York and shot by legendary lensman Peter Lindbergh. The image will be used to introduce the Hanes Silk Reflections Irresistible Collection, a line of luxuriously comfortable pantyhose designed with a revolutionary new type of spandex for exceptional sheerness and an all course construction for unsurpassed softness. The campaign will be launched in the fall.
Tina Turner's 55-city, 71 show, "Wildest Dreams" Tour runs through August 10.